Ola Bites

Packaging Design / Illustration / Brand Identity

Ola bites is a healthy, nutritious, organic, on-the-go snack brand for kids. The word “ola” means heath, life, and well-being in Hawaiian, which is why the name was chosen for this brand. The goal of Ola bites is to promote healthy snacking for kids by providing a healthy, organic option that is also delicious & fun. They also promote portion control with a reusable snack container, which has food group recommendations & dividers.

  • Tools Used

    Illustrator, Dimention, Photoshop

  • Year

    2021

  • Purpose

    School Project - Conestoga College (Studio VI)

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Problems to Solve

  • Sometimes parents reward good behaviour with treats or junk food, which can imply that sweets are better than other foods..

  • Rewarding kids with candy and sweets can start a pattern of unhealthy eating habits.

  • Some people tend to eat what’s in from of them and not have much portion control - They might not realize how much they have eaten.

  • They might eat more than was expected, and could be consuming several times the amount of sugar, fat, sodium etc. that they intended.

 

Goals

  • Promote healthy snacking for kids by providing a healthy, organic option that is also delicious and fun.​​​​​

  • Offer a fun, tasty and healthy way for kids to enjoy on-the-go snacks and promote healthy snacking.

  • Create an appealing visual representation and packaging design for a healthy snack brand that would appeal to kids.

  • Encourage kids to participate in healthy snacking and to not overeat, but eat in smaller portion sizes appropriate to the type of snack.

Solution

  • This healthy snacking brand serves as a way for kids to enjoy eating snacks because they are delicious AND healthy.

  • The brand helps control portion sizes and avoids overeating by offering customers the option to purchase a reusable snack container that suggests appropriate serving sizes. This will help them not overeat but know the approximate amount of snacks that are healthy.

  • A reusable cup comes pre-filled with healthy snacks. This offers a reusable solution and still offers convenience.​​​​​​

  • The brand sells various snacks like nuts, dried fruit, trail mix, protein balls, and crackers.

 

Strategy

  • A pre-filled, reusable snack container with dividers was designed to act as a guide for snacking as it provides recommendations for food groups and portions sizes.

  • The logo and packaging designs have an organic-looking appearance (with rough, textured elements) to suggest these snacks are healthy & organic.

  • The packaging exhibits a fun, happy, cute, playful, inviting and friendly-looking style​​​​​​​ to appeal to kids.

Process Work

  • Ideation

  • Logo Brainstorming

  • Initial Packaging Brainstorming

  • Packaging Thumbnails

  • Packaging Thumbnails

  • Packaging Thumbnails

  • Packaging Ideation

  • Packaging Brainstorming

  • Thumbnails

  • Packaging Linears

  • Thumbnails Sketches

  • Graphic Toolbox

  • Graphic Toolbox

  • Graphic Toolbox