Legendairy Ice Cream Branding

Brand Identity / Illustration / Logo Design

Legendairy Ice Cream is a fictitious ice cream shop. It features bright, exciting colours and fun designs. This unique local shop intrigues others to come to buy the products with its unique take on playful and witty design. The purpose is to provide people with a fun, and exciting ice cream experience that they’ve never experienced before.

*Received RGD Student Awards Honourable Mention - Brand Design (September 2022)

  • Tools Used

    Illustrator, Photoshop, Dimension, InDesign

  • Year

    2022

  • Purpose

    School Project - Conestoga College (Studio VII)

Legendairy Ice Cream Cup.jpg
Legendairy Poster Layout.jpg
Ice cream Design.jpg
Instagram Mock Up.jpg
Legendairy Ice Cream Wrapper_2.jpg
Environmental Design 1.jpg

Company Mission

The company's mission is to create unique and high-quality handmade ice cream flavours with a twist, and that set it apart from the crowd. The brand aims to make customers smile and laugh by creating a fun, friendly and witty environment.

 

Company Vision

The company's vision is to be known as the “fun ice cream shop” and to be the place people come to enjoy fun, high-quality, delicious ice cream with friends and family.

Goals

The goal is to intrigue people to come to buy the products, and for the shop to pop and stand out. The goal is for customers to be drawn in by the fun design and for the branding to accurately reflect the shop’s brand personality - witty, fun, quirky and playful.

 

Values

  • Playfulness

  • Creativity

  • Create a friendly, fun environment

  • Customer Focused

  • Quality

 
 

Logo Explanation

  • Rocket ship: Can also be seen as an upside down ice cream cone, which implies that the brand is creative, unique, fun, quirky, clever and playful. It also suggests that it will be an out of this world experience.

  • This creative interpretation implies that the flavours they sell is like nothing people have seen before.

  • Texture: Suggests authenticity, natural, and handmade quality

  • Swirl: Symbolizes unique flavour combinations

  • Stars: Represents sprinkles and an overall fun & playful atmosphere

  • Rounded lettering: Friendly and inviting

  • Lowercase type: Casual, approachable, playful

Brand Colours

The bright, modern, fun and playful colour palette was inspired by vibrant and fun summer days and the many bright colours of the solar system. This blend of colours creates an attractive, energetic, exciting and playful energy.

 

Illustrations & Pattern

The branding and illustrations accurately reflect the brand vision and personality - clever, fun, imaginative, friendly, quirky and playful. They also imply the creative and fun nature of the brand. The pattern is fun, quirky and dynamic. It also depicts the motif from the logo in its rocket form and ice cream form. The pattern appears outer space-like, yet still comes across with an ice cream vibe.

Process Work

  • Initial Logo Ideation

  • Logo Brainstorming

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